Container Stories

The Container Store Celebrates National Military Appreciation Month

by LaTisha Brandon, Vice President of DEI, Culture & Charitable Giving
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In observance of National Military Appreciation Month (NMAM), The Container Store pays tribute to the members of the U.S. Armed Forces for their patriotism and the sacrifices they have made for the freedoms we have today.

National Military Appreciation Month takes place throughout the month of May and is characterized by six observances highlighting the contributions of current and past members of the U.S. Armed Forces and their families - Loyalty Day, VE Day, Military Spouse Appreciation Day, Mother's Day, Armed Forces Day and Memorial Day.

As an expression of gratitude to these heroes and their families, and particularly for those who made the ultimate sacrifice, The Container Store continues its support of Carry The Load. Carry The Load is a non-profit dedicated to providing active ways to honor and celebrate our nation's heroes by connecting Americans to the sacrifices made by military, veterans, first responders and their families. What started as a grassroots effort by two Veteran U.S. Navy SEALs who felt like the nation had forgotten the meaning of Memorial Day, has become a worldwide movement to honor our nation's heroes.

We are proud to be a sponsor of Carry The Load's Memorial May Campaign and have committed $10,000 to the effort. By supporting the Memorial May Campaign, we are helping Carry The Load provide active ways to honor and remember our nation's heroes, raise funds for their families, and educate future generations on the sacrifices made to protect our freedom.

The campaign will kick off April 28th and will run through May 29th. Participation is easy and provides a way for any one to be involved by hosting a Carry It Anywhere experience, organizing a youth Carry The Flag activity, walking in the National Relay, attending a City Rally, fundraising for the campaign, and/or taking part virtually throughout the 32-day event.

There will be signage in our stores that will allow our customers to join our effort in restoring the meaning of Memorial Day and participate in the Memorial May Campaign.

We hope you'll join us and take part in this important event! If you would like to donate to Carry the Load, you can do so here.