Each year, The Container Store has the pleasure of partnering with a fantastic group of Brand Ambassadors to show how our products can help our customers accomplish organization projects in their own homes. This year's collection of professional organizers, interior designers, and DIY enthusiasts is especially great, and we can't wait to see what amazing projects they have in store for us in the coming months.
Alice Lee
Alice Lee is a Chicago-based lifestyle content creator sharing her realistic journey on motherhood as a mom of three and pursuer of DIY home projects! With a newly-built house, she can't wait to turn it into a home this year!
Why she's excited to be a Brand Ambassador: "We just built our house last year and it feels like a blank canvas. I'm excited to work on various projects and make the most of our space."
Favorite product: "OXO Cereal Dispensers. We are huge cereal lovers and these keep it completely fresh!"
Amanda Hendrix
Amanda Hendrix is an Austin-area home and DIY blogger who is passionate about showing people how to create a home they love. She shares her DIY, organizing, and decorating adventures (and misadventures), as well as snippet of her family life on her blog and social media.
Why she's excited to be a Brand Ambassador: "I'm really looking forward to pushing myself creatively and getting my home even more organized! I love a challenge, and I'm excited to work with The Container Store to find some new and unique solutions for spaces throughout my home."
Favorite product: "Simple, clear bins are my most-used organization tools. I love being able to corral things on a shelf in a way that's beautiful and functional."
Follow Amanda on: Instagram | TikTok | YouTube | Pinterest | Facebook | Website
Annie Schmidt
Annie Schmidt is the owner of SOS (Schmidt Organization Systems), based in Dallas, TX. Annie and her team have one main goal each day: to bring peace to their clients through organization. She specializes in creating systems that merge function and beauty, and are easy to maintain for years to come.
Why she's excited to be a Brand Ambassador: "I am so excited to create and showcase new spaces each month using The Container Store's products! I can't wait to network with other organizers and creators and share tips and tricks with each other, and our followers!"
Favorite product: "The new line of Artisan Bins!"
Arlyn Molina
Arlyn Molina is the founder of AM Designs in Laredo, Texas. As an interior designer, she loves creating beautiful and functional spaces as well as curating pantry organizations for her clients. She is a mother to three very sweet boys and wife to an amazing dentist.
Why she's excited to be a Brand Ambassador: "I am most excited to partner with a company that has the same mindset as I do about organization: it is beautiful, it makes life easier, and it makes homes more functional."
Favorite product: "I absolutely love OXO Good Grips POP Containers. They are perfect for keeping my baking cabinets organized, functional, and beautiful. I may or may not do a happy dance every time I bake."
Ashley Hines
Ashley Hines is a wife, mom, holistic home organizer, healthcare professional, and dedicated community advocate. She is the founder and owner of Thee Tailored Life, where she helps busy women and families live with peace, order, and intention through well-being-centered home organizing. Ashley lives with her husband and two children in Milwaukee, Wisconsin.
Why she's excited to be a Brand Ambassador: "Building new relationships between The Container Store's solutions and peoples' lives while having fun discovering more about new products and services along the way!"
Favorite product: "Plastic Storage Bins with Handles. I've used them so much it has to be my favorite!"
Ashley Smith
Ashley Smith is a graphic designer and DIY enthusiast. She enjoys sharing budget-friendly projects that improve not only the look, but also the functionality of your home. She lives in the Midwest with her husband, two sons, two dogs and two ducks.
Why she's excited to be a Brand Ambassador: "I'm most excited about finding new and creative ways to organize our home."
Favorite product: "My favorite products are the decorative baskets - stylish and functional is my favorite combination. You can never have too many."
Follow Ashley on: Instagram | TikTok | Pinterest | Facebook | Website
David & Edward Guerra
Home and Content Creators David and Edward Guerra, known as Midwest Husbands, are a dynamic husband-husband duo who share their journey of growing into their New England Colonial home. With Latin roots, they bring a unique perspective to home decor and lifestyle content creation. Their mission is to promote positivity and a sense of adventure with their audience by providing a mix of content on relationship-building and travel-inspired ideas for any home.
Why they're excited to be Brand Ambassadors: "We're starting to ramp up our adoption journey, and partnering with The Container Store is truly a dream for manifesting modular organization systems to meet diverse age ranges for our family."
Favorite product: "Our favorite product has to be the Elfa Drywall & Plaster Anchors! These anchors have become an anchor (no pun intended) in our hanging organization system! They're truly flexible in supporting the weight of our Elfa systems and meeting our needs for hanging artwork, mirrors, and more!"
Devin VonderHaar
Devin VonderHaar is a holistic home organizer, stylist, KonMari consultant, and founder of Portland-based The Modern Minimalist. Through a combination of organizing, counseling, interior styling, and spirituality, she empowers her clients to minimize their belongings and energize their spaces. This is her second year as a Brand Ambassador for The Container Store.
Why she's excited to be a Brand Ambassador: "I'm most excited for the big Elfa project. It's such a major transformation and makes such a big impact in my clients' lives."
Favorite product: "The Yamazaki Tosca Baskets and Sort Joy Sculpted Bins have to be some of my favorites."
Emily Counts
Through practical organizing ideas, real-life homemaking solutions, and doable decorating projects, Emily Counts teaches and empowers busy women to create homes they love. When she's not at her corporate job, you'll find her sharing tips and tutorials on social media. Emily lives in the suburbs of Des Moines, Iowa, with her husband, two young kids, and rescue dog. This is her second year as a Brand Ambassador for The Container Store.
Why she's excited to be a Brand Ambassador: "I'm excited to share more doable organizing ideas with my community - the before-and-afters are my favorite!"
Favorite product: "I love The Home Edit Stackable Drawer."
Follow Emily on: Instagram | Facebook | Pinterest | TikTok | Website | YouTube
Heather Bifulco
Heather Bifulco started Tidy Style in 2016, inspired by "that feeling of calm that comes over you when you are in a space that is neat and tidy." Tidy Style has grown to a team of over 25 compassionate and hardworking organizers who love to change lives through their signature brand of organizing. Heather truly believes that an organized home is your foundation of wellness!
Why she's excited to be a Brand Ambassador: "We at Tidy Style have long been super fans. I am very excited about the opportunity to be introduced to new products that we haven't used before. Beyond that, the idea of a custom space install is so exciting!"
Favorite product: "My favorite TCS product of the moment is the Rowan Large Divided Stacking Acacia Bin! Beautiful and functional, it adds usable space to a pantry and works especially well when setting up a grab & go snack zone for kids!"
Imani Keal
Imani Keal is the content creator behind Imani At Home, a DC-based home & lifestyle blog. She believes all people, regardless if they rent or own, should invest in their happiness by improving the spaces in which they live. Imani shares renter-friendly DIYs and tips for the design-obsessed millennial, and her studio apartment has been featured in The New York Times, Apartment Therapy, The Washington Post, and Domino.com.
Why she's excited to be a Brand Ambassador: "I'm most excited about adding much needed storage to my living room. This space is totally blank and it needs a place for books, shoes, my TV and hanging space for short jackets. It's a tall order, but I feel like together we can do anything. And I'm sure it will be beautiful."
Favorite product: "I'm tied between the Elfa Door & Wall Rack and the Drop-Front Shoe Boxes."
Follow Imani on: Instagram | Pinterest | TikTok | YouTube | Website
Jen Martin
Jen Martin is the founder of Reset Your Nest, a growing professional home organizing business currently operating in Utah, California, Arizona, Colorado, and the Washington D.C.-area that helps others live more intentional, efficient, and meaningful lives. When she's not organizing, you can find Jen skiing or hiking in the mountains with her husband and four awesome kids.
Why she's excited to be a Brand Ambassador: "I am most excited to meet others who love Container Store as much as I do, learn about up and coming products, and connect with a wider audience."
Favorite product: "My favorite is the Hampton Woven Storage Bin."
Follow Jen on: Instagram | Pinterest | TikTok | YouTube | Website
Kaylie Hill
Kaylie is a professional organizer, content creator, and owner of Tidycademy. Born and raised in Southern California, she enjoys yoga, dance, and the beach. Besides staying clean and organized, Kaylie is also passionate about interior design. She dreams of someday returning to school to work towards becoming an OBGYN.
Why she's excited to be a Brand Ambassador: "I'm most excited to create awesome content for The Container Store and show my audience more ways to get organized!"
Favorite product: "My favorite is The Home Edit Stackable Drawer."
Keegan Leuer
During a stint in the corporate world, Keegan Leuer and her husband were relocating every six months. And every time they moved, Keegan would work to get everything organized and feeling like home, which helped her realize how much she loved home design and decor! Keegan now flips high-end homes in Nashville, keeping as much of the original home as possible while expanding and designing it to fit busy lives and unique styles.
Why she's excited to be a Brand Ambassador: "I'm most excited to share easy organization tips with my followers! I think that there are tons of drawers, cabinets, and corners of our homes that we just allow to go crazy but I'm excited to share tips to fix it!"
Favorite product: "My favorite product is the Water Hyacinth Bin. I have it in so many sizes from our mudroom to our laundry room and it even holds my samples in my office!"
Kiley Getz
Kiley Getz is a professional organizer based in the Chicago area who founded Getz Organized in 2021. Formerly a fashion stylist and merchandiser, she now has taken her passion and creativity into people's homes to create functional spaces for a beautiful life. Using a highly personalized approach to home organization, Kiley dives deeply into each of her clients everyday lives to ensure each space is customized to their needs, beautifully designed, and brings peace of mind.
Why she's excited to be a Brand Ambassador: "I think what I'm most excited about is being apart of The Container Store team! How fun is it that we get to share our ideas and passion of creating beautiful organized spaces to people across the globe!"
Favorite product: "It's so hard to pick a favorite, but my current favorite is the Elfa Door & Wall Rack! It has created so much extra space for my clients that they didn't even know they had. I say that's a win!"
Kourtni Muñoz
Kourtni Muñoz is the Founder and Creative Director of House on Longwood Lane, a DIY and home design blog. She recently downsized to a little bungalow in the heart of Key West, FL with her military husband, three kiddos and two pups. Tackling an entire home renovation and infusing her Spanish roots into each design element, she shares a mix of large-scale renovations, quick DIY projects, and budget-friendly ways to revamp spaces.
Why she's excited to be a Brand Ambassador: "What I'm most excited about is being able to share our love of functional design. Being apart of The Container Store Brand Ambassador program, I'll be able to share more ways to create function organized spaces in our home and yours while also keeping it design- and DIY-friendly!"
Favorite product: "I like the iDesign Linus Deep Plastic Bins."
Follow Kourtni on: Instagram | Pinterest | Facebook | Website
Kynlee Hubbard
Kynlee Hubbard is a professional organizer, cleaning enthusiast, homemaker and expecting mama. When she is not cleaning or organizing, you can find her caring for her little hobby farm that consists of a flock of chickens, miniature ducks, her house rabbit, and her family milk cow. She truly loves creating a beautiful and functional home for her family and sharing what she learns along the way with others.
Why she's excited to be a Brand Ambassador: "With our first baby due at the end of the summer, I am excited to have the help of The Container Store to make my transition into motherhood as smooth--and tidy--as possible."
Favorite product: "So hard to choose just one, but I love the linen Cambridge Drawer Organizers. I love to use them not only for clothing in dressers, but in other ways around the house as well."
Follow Kynlee on: Instagram | Pinterest | Facebook | Website
Michelle Pulman
As an interior designer, Michelle Pulman designs spaces that are beautiful and timeless, but remain approachable and family-friendly. "I'm all about mixing pattern and texture to create well-layered and thoughtful home spaces," she says. Michelle shares daily home projects, decorating tips and favorite home products on social media. She lives in New Jersey with her husband, two children and a rescue dog.
Why she's excited to be a Brand Ambassador: "I've been such a fan of The Container Store brand, and I can't wait to tackle some of the larger projects in our home (like our garage) and sharing the process with my followers."
Favorite product: "I love the Elfa system, but if I had to choose just one specific product, it would be these Clear Shelf Dividers!"
Follow Michelle on: Instagram | Pinterest | Facebook | Website
Nicole Beverly
Nicole Beverly is the owner of Simply Seaside Organizing, a coastal-inspired luxury home organization company based in Southern California. From move-ins and kitchen transformations to kids' spaces and closets, each space organized is tailored to a client's needs by ensuring the quality organizing product sourced is functional as well as beautiful. When Nicole isn't helping others, she enjoys living a simple life by the sea in San Clemente with her high school sweetheart and three children.
Why she's excited to be a Brand Ambassador: "As a Brand Ambassador, I'm most excited to learn about The Container Store's new products!"
Favorite product: "I love the White Montauk Woven Bin collection."
Follow Nicole on: Instagram | Pinterest | Facebook | Website
Nicole Cole
Nicole Cole is the content creator and children's interior designer behind The Polished Playhouse, an engaged community of parents, caregivers, teachers, and DIY enthusiasts. As an early childhood expert, Nicole leverages her 15 years of experience to share bite-sized, easily accessible tips and tricks to inspire families to create organized, functional, and play centered environments for their children.
Why she's excited to be a Brand Ambassador: "I am most excited to share some of my favorite solutions with my audience and discover new products to support families with maintaining an organized play space."
Favorite product: "The entire line by The Home Edit, especially the Stackable Drawers. Clear storage products are so important for young children--when they are able to see their toys they make more meaningful choices, which reduces conflict and leads to more engaged play."
Rachel Whiteaker
Rachel Whiteaker, owner and CEO of The Simple Life, has a passion for simplifying, building efficient systems, and creating functional and beautiful spaces. The Simple Life is an Indiana-based luxury organizing service known for their professional, efficient, full-energy, and detail-oriented work, and they offer everything from small pantry organization to full home concierge relocation services.
Why she's excited to be a Brand Ambassador: "I am beyond thrilled to be a part of the Brand Ambassador community - to meet new entrepreneurs, build more relationships, and spread our TSL love!"
Favorite product: "It's so hard to narrow it down to just one! We LOVE the Elfa Door & Wall Racks, White Handled Bins, and Water Hyacinth Baskets!"
Follow Rachel on: Instagram | Pinterest | Facebook | Website
We invite you to follow our Brand Ambassadors on social media and check out their projects!
