As our amazing buyers sought out new gift packaging and stocking stuffer ideas for this upcoming holiday season, they were especially determined to make this year's collection positive and meaningful. After all, A LOT has happened in the world within the past couple of years, so this central idea incorporated several goals:
- To offer gift ideas that can help bring families and friends together to make lasting memories.
- To remain committed to the ideas of diversity and inclusion by offering products that reflect these values.
- To increase our offering of sustainably-sourced products.
In essence, this year we wanted our holiday products to tell good¿stories--stories that represent both our values and our customers' beyond traditional toys, gadgets and wrapping paper. You can read more about these stories below.
Stories about Family
In an increasingly technology-driven world, we believe family time and making personal connections are more important than ever. While we do offer many modern, tech-savvy gifts, a number of this year's stocking stuffers are designed to bring kids, friends, and families together. These gifts include a Spirograph set, a Balloon Animal Kit, a Rail Twirler, and other toys and party games that will spark conversation and laughter. The charm lies in the simplicity and fun of these products, as well as the colorful, retro-styled packaging that's certain to bring back warm childhood memories.
Stories about Diversity
A little more than a year ago, Sabine Josephs was asked by her young daughter to draw a picture of her grandmother. When she pulled out a box of crayons to attempt this, she realized that she couldn't find a crayon that matched her grandmother's "deep, beautiful brown skin," so she set about making her own skin tone crayons out of beeswax. Before she knew it, she was making them for both friends and strangers, and All of Us Skin Tone Crayons was born! This holiday season, we're proud to carry All of Us Skin Tone Crayons as one of our fabulous stocking stuffers.
This story of inclusion is also carried into our gift wrap assortment. This season you will find racially-diverse Santas throughout our gift packaging and ornaments, as well as a refreshed Hanukkah collection. By championing diversity, we hope to better reflect the communities we serve.
Stories about Sustainability
"Telling a story" extends beyond the gifts themselves to the very packaging in which they're wrapped. We've increased our dedication to pursuing more environmentally-friendly practices by offering a larger variety of re-usable and sustainably-sourced gift wraps, boxes, and bags. This story honors our commitment to doing our part to contribute to the well-being of our customers, communities, and the environment.
You can shop our entire holiday collection here.
Happy Holidays from The Container Store!
